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Understanding The Types Of CRM Software

The Customer Relationship Management is a software that is widely used in the companies to manage the relations with the customers. When a business has the right relations with the client that eventually helps business to grow rapidly.

These days every single businessman want to buy this software to ease its work and to improve the customer relationship. Also, the automobile companies have started using the CRM software for car dealerships  that helps in the automation of scheduling meetings and has made selling easy.

CRM Software

Image Source: Google

There are three types of CRM software used that are mentioned below:

  • Operational: The main purpose of CRM software is to automates the workflow and streamline all the sales and customer services. This operational software is majorly used by the different people in the business such as manager, sales executive, and tech support.

 

Operational CRM SoftwareImage Source: Google

Sales Automation: This operational software helps in the automation of sales and majorly used in setting a standard to engage more new customers to the business. It organizes the information in a systematic manner that helps to improve sales.

Marketing Automation: It helps in marketing the new products to approach the new customers.

Service Automation: This software helps in retaining the customer by offering the various services that help in building the strong relationship.

Analytical CRM Software

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  • Analytical: In this type of software, it helps in analyzing data in such a way that you can make a strategic plan to grow your business. It generates the real-time data of the customers that is useful for the CEO’s, team leaders and other department heads. This software gathers all the information about the customers from different resources.
  • Collaborative: This is also known as the strategic CRM that helps in sharing the customer information with the salesperson more precisely. This software provides the chatting options with the customer such as online chats, emails and many others that helps in improving the customer service which eventually engages more sales.